Not Your Father's Golf Bag 这不是你老爸的高尔球
When French advertising agency Agence V was charged with raising the visibility of the VW brand at the 2009 Paris Auto Show, they whipped up this neat shoulder bag that displays part of the door from a Volkswagen Golf GTI, then gave out free bags to everyone who attended the show.
在2009年巴黎车展时，Agence V这家法国广告公司，负责提升大众品牌的知名度。他们以大众高尔夫GTI这款车车门的一部分，设计了此款优雅的肩袋。并向参加车展的任何人，免费发放这种肩袋。
Not only was traffic at the VW booth noticeably higher, show-goers took the versatile bags home with them, thereby spreading the VW brand long after the auto show ended.
这不仅使得穿梭在大众汽车展台前的人明显增多；观众在车展结束后，将这种可以多用的袋子带回家，更广泛地传播了大众汽车的品牌。