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audience –n. the group of people who listen to, watch or read a media performance or work
app –(application) n. a computer program designed to do a specific task or set of related or connected tasks
content –n. the ideas, facts, or images that are in a book, article, movie, etc.
location –n. a place
role –n. a part that someone or something has in a particular activity
grass-roots –adj. the ordinary people in a society or organization
