At this year’s Computex in Taiwan, ASUS tweeted a picture of its Transformer AIO with the caption, “The rear looks pretty nice. So does the new Transformer AIO.” Trouble was, the photo also highlighted the backside of a young woman who was showcasing the Transformer.
After understandably receiving tons of backlash, ASUS deleted the tweet. Then Digital Marketing Manager Tim Smalley released an apology, blaming a third party that had access to the company’s social media accounts. ASUS also sent out an apology tweet, but that didn’t stop the negative social media buzz.
4.“最具性别歧视色彩的推文”奖：台北国际电脑展－华硕
在今年的台北国际电脑展期间，华硕公司在推特上发布了一张TransformerAIO功能一体机的图片。图片说明写道：“后部看上去非常漂亮，新款Transfor-merAIO也是如此。”麻烦的是，展示这款一体机的一名年轻女子的臀部也出现在这张图片上。
这张图片引起强烈反响，华硕公司之后删除了推文。数码营销经理蒂姆-斯莫利随后发表道歉，谴责有人盗取了公司的社交媒体账户。华硕公司也发表推文道歉，但没能消除在社交媒体上产生的负面影响。