As the first Olympics ever to be televised and include a brand endorsement by an athlete, the Rome Games ushered in a new era of commercialism and changed the way the world viewed its Olympians.
作为第一届用电视转播并由运动员做品牌宣传的奥运会，罗马奥运会引领了一个全新的商业时代，改变了世界对奥运会选手的看法。
The Games also spotlighted a negative side of the competition with the first doping scandal, revealing how far some athletes would go to bring home the gold.
这届奥运会也因首个兴奋剂丑闻而让公众看到了奥运竞技的负面，展现出一些运动员要将金牌收入囊中，还有很远的路要走。