Kodak
柯达
With the slogan 'you press the button, we do the rest', George Eastman put the first simple camera into the hands of a world of consumers in 1888. From its offices in Rochester, New York. After years of domination in the world of photography, it failed to gain a foothold in the digital era and filed for Chapter 11 bankruptcy in January this year.
伴随着那句著名的广告语“你只需按快门，其余的我们来做”，创始人George Eastma于1888年将第一个傻瓜照相机送到了普通人的手中。然而在对世界摄影产业数年的统治之后，它没能在数字时代夺得一席之地，并在今天的1月份申请了破产保护。