"Social media brands from emerging countries like China, Russia or Brazil can be expected to become increasingly significant in the future", states Max Meister, CEO of BV4. On the one hand, numbers of Internet users in these countries are increasing at above-average rates compared to growth in Europe or in the USA. On the other hand, Asian users are significantly more active in social networks. And finally, there is another element with a strong influence on the rapid growth of social networks in China: as various online shopping websites are not very reliable and therefore losing their users' trust, various purchase transactions are being completed on social networks. This fact additionally boosts the number of users and the degree of activity of social platforms in China. However, because of the limited regional language and culture area it can be assumed that these brands will soon reach a saturation point and will therefore not be able to create a global presence.
BV4调查机构的首席执行官Max Meister表示，“社交媒体品牌在新兴市场国家中国、俄罗斯和巴西等的发展迅速，未来它们的影响力会有望持续增加。” 一方面，与欧洲或美国相比，这些国家互联网用户表现出了超出平均水平的增长势头。另一方面，亚洲用户在社交网络上的积极程度要明显高于其他国家和地区。另外在中国，社交网络增长势头如此迅猛还有一个重要的影响因素：由于许多在线购物网站不可靠失去了用户的信任，开始有越来越多的购买交易在社交网络上完成。这一事实也使得中国社交平台的用户数量增加，参与行为增多。不过因为地区性语言和文化的限制，我们可以预测在不久的将来这些品牌就会达到一个饱和状态，无法创造全球性的存在影响。