It may be a rather sparse substitute for a traditional Christmas tree. But this minimalist festive alternative is proving to be something of a hit, according to its sellers John Lewis.
It said sales of the tree, made of paper, were up 238 per cent on this time last year – despite costing up to £85.
And it is outselling other fake, plastic trees two to one, the retailer said.
The Pre-lit LED Snowy Paper went down so well last Christmas that John Lewis said customers were contacting stores as early as June to ask when it would be available for this year’s festivities.
The retailer said there had been a shift away from traditional trees in favour of more unusual, pine-needle free creations.
A spokesman said: “Many households now display two or more Christmas trees in different rooms of the home and even outdoors. We believe the popularity of the paper tree is down to the rise of the “multi- tree household.”
The paper tree is available in two heights – a 4ft version for £50 and a 7ft tree at £85.