7月27日，2012年伦敦奥运会倒计时一周年庆典仪式在伦敦特拉法加广场隆重举行，伦敦奥运会奖牌在庆典仪式上首度曝光。伦敦奥运会奖牌由英国艺术家沃特金斯设计，正面的图案包括希腊的胜利女神和露天圆形竞技场，背面的辐射状线条象征着运动员的成就和努力，一条曲线则代表泰晤士河，也是伦敦的象征。奖牌丝带采用紫色，象征着皇室和礼仪的高贵庄严。
The London 2012 Olympic medals have been unveiled in a special ceremony at Trafalgar Square as Britain starts the countdown with one year to go.
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The London 2012 Olympic medals have been unveiled in a special ceremony at Trafalgar Square as Britain starts the countdown with one year to go.
The highly anticipated medals were presented by Her Royal Highness, the Princess Royal and London 2012 chairman Sebastian Coe, with International Olympic Committee president Jacques Rogge and Coordination Commission chairman Denis Oswald also attending.
They will recognise the “incredible achievement” of outstanding athletes at the London Olympics, with more than 2,100 copies set to be made for 302 victory ceremonies that will stretch over 16 historic days of competition next year.
The medals, designed by British artist David Watkins, depict Nike, the Greek Goddess of Victory, stepping out of the Parthenon to arrive in the host city. The front side also shows a bowl resembling an amphitheatre, with the medal's overall circular shape a symbol of the world.
The back side contains a portrayal of the River Thames to reflect London, and a square to break up the medal's circular design and “emphasise its focus on the centre”.
Beneath the London 2012 logo is also a grid to add "a sense of outreach on the design – an image of radiating energy that represents the athletes’ achievement and effort”.
A purple ribbon, the colour of which is to represent royalty and protocol, will finish off the medals.