It's World Book Day today, and despite the increasing availability of e-books, China still scores low in terms of the the number of books read by an average adult.
今天是世界图书日，尽管电子书的日益普及，中国仍然分数很低，就平均成年人阅读的书籍的数量而言。
A 2013 survey by the Chinese Academy of Press and Publication shows that an average Chinese adult reads less than five books a year.
2013年调查显示，中国社科院新闻出版表明，一个普通的中国人读不到五本书一年。
That's more than 10 times lower than Israel, where people read 64 books a year.
这比以色列，那里的人每年读书64本低10倍以上。
The survey shows that Chinese people spend around 13 minutes a day reading, but nearly an hour surfing the internet.
调查显示，中国人花大约13分钟，每天读书，但近一个小时上网冲浪。
To address the issue, CCTV has launched a campaign on the Twitter-like service Weibo to urge the public to extend their reading time to half an hour per day.
为了解决这个问题，中央电视台在类似Twitter的微博服务上发起一项运动，呼吁市民将自己的阅读时间延长到每天半小时。