What's brought with ten LV marking that will carry one of sport's most competent items. Luxury goods manufacturer Louis Vuitton have created a traveling case to house and transport the World Cup trophy. Supermodel Naomi Campbell demonstrated with a replica how the hardware would fit into the case. The real trophy remains the permanent property of soccer's world governing body - FIFA.
"I think what this cup symbolizes to all children all over the world is hopes and dreams of their passion that can come true and the blood, sweat and tears is going to go into this, to kick in balls to get this cup is going to be obviously amazing "
The hand-crafted trophy case took over 100 hours to make at Louis Vuitton's workshop just outside Paris. Director of special orders Patrick Louis Vuitton says FIFA came to them because they only wanted the best.
"FIFA went to Louis Vuitton and asked for a packaging for the World Cup trophy. It sounds obvious and very logical to make such a prestigious item as the World Cup would be wrapped by the most prestigious cases of the world."
Whoever gets to keep the trophy this summer, the real question will be: who will get to keep the case?
Cindy Martin, Reuters.