digital – adj. related to computer technology, especially the internet
consumer – n. person who buys or uses goods or services
retail – adj. the activity of selling products to the public in shops or on the internet
surveillance – n. the activity of watching people carefully, often secretly, especially by an army or police force
challenge – n. an expression of disagreement with ideas, rules or someone's authority
delete – v. remove something
opt out – v. choose not to be part of an activity