branding – n. positioning people or products as a particular kind
engage – v. to get and keep (someone's attention, interest, etc.)
online – adj. related to a computer or telecommunications system
gone viral – expression. to spread quickly, usually through person-to-person electronic communication
adore – v. to love or admire very much
sensibility – n. ability to feel and understand emotions
legend – n. a famous person
authentic – adj. real, true or accurate
shopping – v. to go to a place where goods and services are sold
vulnerable – adj. easily hurt or harmed