'The King's Avatar: For the Glory' will be released in Chinese cinemas today.
It's an anime adaptation of a popular novel around a fictional E-sports scene in China.
Ye Xiu spent 10 years to become the best player of a multiplayer online video game called Glory. The movie will revolve around his first tournament in the Glory Professional Alliance and the teams that he fought with for the race to the top.
Last month, a drama series around The King's Avatar was released on Tencent's video channel.