Chinese e-commerce giant Alibaba cashed a record 213.5 billion yuan or 30.7 billion dollars in sales on Sunday during its 24-hour online retail frenzy Singles' Day, also known as 11.11 Global Shopping Festival.
Shoppers in China and across the world snapped up hot items including iPhones, furniture and milk powder, with Alibaba recording roughly 10 billion dollars in sales in the first hour after midnight.
The company surpassed last year's full-day sales record of 168 billion yuan in just under 16 hours.
Stats show more consumers are turning to imported goods.
In the first minutes of midnight trading, the top three destinations for imported goods on Tmall Global, the dedicated cross-border
