Chinese and international filmmakers are now working closely to try to find ways of better promoting art-house films in China, suggesting the niche genre has a lot of potential in the world's second-largest entertainment market.
Katie Ellen is Senior Manager for Distribution and Commercial Strategy with the British Film Institute. She's currently in Beijing for an art-house film promotion forum, which has been held as part of the 8th Beijing International Film Festival.
"I've been to China every year for the last five years; and five years ago, we really didn't see much about art-house film. No one was talking about it, and we didn't really
