The 2018 China-EU Tourism Year is now officially underway. The European Union's Ambassador to China says the initiative aims to bridge cultural understandings by promoting lesser-known travel destinations on both sides.
The latest official data show that nearly 3.5 million Chinese nationals visited European Union member states in 2016, injecting 11.5 billion US dollars to the local economy. Meanwhile, more than 3.1 million EU citizens came to China that year, spending about 14 billion dollars here.
Now the tourism year initiative aims to further promote that positive momentum - not only in terms of increasing the number of visits, but
