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广播听力:Chinese Brands Grow in Value Despite Slowing Economy: Report

Source: CRI    2016-04-05  我要投稿   论坛   Favorite  

China Mobile and Alibaba bring up second and third on the chart.

Telecoms brand Huawei and online retailer JD.com were some of the new faces to break into the higher standings.

"These faster-growing brands predominately are market-driven," said David Roth, CEO of The Store, WPP. "In other words, as China rebalances to a consumption-driven economy, the faster growing brands are those that depend less on government and more on effectively meeting consumer needs in ways that are Different and Meaningful," he added.

For the first time, brands owned by private companies have contributed to more than half the value of the top 100.

This shows China's continuing transition to a market economy.


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