From West Hollywood to Beverly Hills, retailers and hoteliers are on hand to help you tell that special person how much you love them.
Currently, all major hotels in West Hollywood are booked solid for Valentine's weekend - and, of course, for the upcoming Grammy Awards. According to VISIT WEST HOLLYWOOD, three million people visit every year, spending around 900 US million in direct and indirect spending, of which 250 million is spent on retail and high end shopping.
Alex Stettinski, Vice-President and Interim CEO of VISIT WEST HOLLYWOOD, says the area truly has something for everyone, with chic, stylish hotels and unique shopping, Hollywood style.
"Valentine's is a great holiday for West Hollywood. It attracts a lot of people. Regional, nationally and internationally, it's a quaint city in the middle of a huge environment of Los Angeles. It's the most walkable city in California. It has amazingly romantic hotels. It has great very contemporary hotels. It has real mix for everyone".
Mondrian Los Angeles, from Morgans Hotel Group, is famed for the night club SKYBAR. This year, it's offering the IN LOVE special which includes a romantic room, Le Belge Chocolatier truffles, a bottle of champagne and VIP access to SKYBAR.
SKYBAR General Manager Scott Logan says the place is known for celebrity sightings, and it's a perfect spot for a Valentine's weekend.
"We have all kinds of celebrities that come through here from all parts of the world. On Valentine's Day we have a wonderful hotel package, a very romantic getaway. Stay at the Mondrian hotel, access to SKYBAR that evening. You will have a bottle of champagne, chocolates and a wonderful setting here at SKYBAR."
Looking for the gift for that person who has everything? Artwork reflecting love and sex are a trend this year according to Art Angels, contemporary art dealers in West Hollywood.
'The Big Kiss" - a massive set of red lips, is priced at 50-thousand US Dollars. Neon art such as 'Fall in Love' and 'J'adore' are also on sale.
Jacquelin Napal-Comeau, owner of Art Angels, says statement pieces are the perfect Valentine's gift.
"Art is a fantastic gift. It's the gift that keeps on giving. It's something that's with you for generations. It's something very emotional, something that every time you walk by it, whether the person is with you or not, it will always make you think of them.
It's something that you can continue to pass on and it's a great investment and very unique". Original jewelry, decorative gift objects, bespoke interior pieces, fragrance, and original crystal jewelry are also on the best sellers list. For CRI, I'm Min Rui.
