BWF president Poul-Erik Hoyer is in Dongguan to attend the Annual General Meeting of the world badminton governing body, which will take place on Saturday.
The priority topics for the meeting will be the discussions of various issues for the sport in regards to the Rio 2016 Olympic Games.
Hoyer says one of BWF's urgent tasks now is promoting the sport in Brazil in order to attract more audiences to the badminton venue.
"You know Rio and Brazil is not a badminton country. So we really need to create some kind of interests in our sport in order to make it at Rio as one of the sports that people like attending. I want to have audience in Rio, watching the game."
Hoyer also adds that he wants to make the sport more fair and competitive so as to make badminton one of the ten top sports in the world in the near future.
