A new online poll is suggesting over two-thirds of all Chinese consumers no longer trust Western fast-food companies.
This comes on the heels of a new scandal connected to rotten meat reportedly being sold to a number of fast-food chains, including McDonalds and KFC.
The survey by Sina.com shows 77 percent of the respondents say they feel the restaurant brands affected by the tainted-meat were aware of their sourcing company's faulty practices.
69 percent of those who submitted a response to the online poll say they will no longer dine at the restaurants run by the companies.
"Their credibility reduced among the public,"
"I believe that the government will solve this problem, only after that will I eat their food again,"
China's food safety watchdog has announced a nationwide investigation into processing factories and meat suppliers used by Shanghai Husi Foods.
The firm is being accused of selling expired beef and chicken to McDonald's, KFC, Starbucks and Pizza Hut.
For more on this, we are joined on the line by Benjamin Cavender, Principal of China Market Research Group.
