Since launching three weeks ago, a mobile video game based on reality TV star Kim Kardashian has risen to the top of Apple's Mobile App Store.
Created by San Francisco-based Glu Mobile, "Kim Kardashian: Hollywood" allows fans to customize a character who, with Kim's advice, aims to become the next reality star.
While criticism abounds over the game promoting shallow behavior, fans are giving it glowing five-star ratings in the Apple App store.
GLU's CEO, Niccolo De Masi, shares his excitement on the company's financial success since the game's launch.
"Kim's game is possibly on track to be our biggest game of the year, might be our biggest game ever, depending on how long it lasts."
Since the game's launch, Glu Mobile's stock is up about 70 percent and the game's estimated earnings are about 200 million U.S. dollars so far.
