Chinese tourism industry leaders have launched a new campaign to put an end to the sometimes-vulgar behavior of Chinese nationals traveling abroad.
Yu Ningning is the general manager of China International Travel Service.
"With this initiative, I hope we can convince more people in this country to honor good manners and renounce bad behavior."
The campaign comes amid several scandals which have sparked widespread anger against irresponsible Chinese tourists.
In May, a Chinese teenager left graffiti on an ancient Egyptian temple, drawing ire in both Egypt and China.
In September of last year, a Swiss International Airlines plane from Zurich to Beijing was forced to turn back after two Chinese passengers became embroiled in a fight onboard.
These incidents have prompted the tourism administration to issue new guidelines, which describe acts like littering, vandalism, speaking loudly in public, and not respecting local customs as "particularly vulgar".
The central authorities have also ordered better public education and supervision to increase tourist behavior and public ethics.
More than 83 million Chinese people traveled abroad last year.
This is 8-times as many as 2000.
The total spending by outbound Chinese tourists hit 98 billion U.S. dollars last year.
