During the pre-sale auction for CCTV's 2013 prime-time ad slots, home appliance retailer Gome paid 215 million for a 10-second countdown slot on Xinwen Lianbo, the nation's most influential news program.
He Yangqing is vice-president of Gome Electrical Appliances Holding. He says this is the first time the company attended CCTV's pre-sale auction.
"Gome purchased more than 400 million yuan of ad slots on CCTV for 2013. And this is our first time at the auction, even though we began placing ads on CCTV in 2003. You might think 400 million is too much, but this decision was made based on our overall ad budget adjustments."
