With its massive glass windows looking out onto Beijing's iconic Wangfujing walking street, Apple brought it's third store to the capital this morning to the cheers, enthusiasm, and fans queuing that have become a given at any Apple event in China.
At 9 am the doors opened and let the fans in to the beautifully constructed new three story retail store. Staff cheered and greeted customers throughout the morning, and many of the early visitors were given a commemorative T-shirt with the word "Wangfujing" together with the Apple logo.
18-year-old Li Yong Qiang waited through the night in the hopes of a surprise iPhone 5 launch at the store, which has not yet been released in the mainland.