Caviar is still the vital ingredient, but it's just one of many that have been packed into face masks on offer at Spas and beauty salons across the States.
Spas are keen to remain on the ball, so the formulas are constantly being redeveloped and improved. Spas claim the protein, vitamin and antioxidant rich caviar nourishes, hydrates and refreshes the skin. The aim of course, is to stay looking younger for as long as possible.
Laurel House is a lifestyle expert. House says Hollywood spa goers want indulgence. She's a fan of the remedies herself.
"What's great about caviar is that is has omega 3 and omega 6 fatty acids. It also has lecithin and nutrients, vitamins A and E, so we're replenishing and nourishing the skin."
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