With digital music sales now overtaking CD album sales, the new generation of music lovers want the crispest sound on the go. Chunky designer headphones are now the hottest gadget to be seen with, for style-conscious consumers.
Gennaro Castaldo, is spokesman at music and technology store HMV.
"Headphones are leading the way because I think people realize that if you're going to appreciate digital music you can't have those tinny little headphones any more you want the proper deal. And leading the pack is Beats by Dr Dre, they've very smartly identified an opening in the market."
Beats By Dr Dre headphones are marketed by the hip-hop producer They're optimized specifically for digital music.
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