Cameras were flashing at this recent Constellation’s concert in Atlanta. And the morning after, fans who wanted to see what has everybody else got, could go to a new website that’s helping to hit the right note. It is called “Recreate Mynight” and it connects users through facebook and other social media sites to a common site where they can post media from the event. Its first client EMI, the Constellation’s record label is currently using the site to promote the band’s first album.
Recreate Mynight’s president Tejpaul Bhatia.
“Anybody can come to use our site for free. For companies like EMI, for their band the Constellations, they licensed the platform for us in using that as a marketing vehicle to further market their band. Now for fans of the bands, it’s completely free. But it’s branded as the Constellations and it’s used to recreate different concert nights.”
Competitors include the site Superglued which aggregates concert content, but Recreate Mynight is hoping to distinguish itself by going beyond concerts.
“My technology standpoint: we have a platform that we use. And we can create applications for the Constellations, for Recreate Mynight site, we can also recreate a wedding’s application, or private sharing application, or my kid’s first birthday, or, you know, recreate my senior year of high school. Yeah, it is different applications of it.”
And it’s also a way to use social media to stay social the morning after. And allow companies like record label EMI, a way to follow up with fans and keep bringing them back.
