The British Broadcasting Corporation became the first international broadcaster to cut a deal with Google-owned video website YouTube. By showing three channels of their news and entertainment content on YouTube, the BBC hopes to drive web traffic to their own web site, and YouTube benefits from the high-class image of the state-owned BBC, which has the largest audience of any broadcasting corporation in the world. As with other YouTube videos, users will be able to comment on clips and rate them. The BBC YouTube content will include advertisements, and the YouTube BBC news channel will not be available to British viewers.
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